Another Visual Messaging player has entered the SMS Text mobile marketing campaign arena.
Aimed at the SME and Publishers sectors MarketingChaps.com is a fairly simple one product offering for the moment, offering a DIY approach to publishing Visual Messages.
The focus is on publishing, such as newsletters, member information, staff communication and fan-zines like music fans, fashion lovers and celebrity gossip and soap sleuthes..
Being able to include up to 4 pages of pictures or text, including logo, corporate colours and fonts, should have obvious branding, rich media and content depth, compared to the current status quo of 160 plain text characters in an SMS.
Clients can create a 4 frame visual message using the likes of Adobe Photoshop from a supplied layered template. The recipient database can be supplied or list rental is also available.
For less than the price of a Direct Mail (DM) letter (stamp, envelope, printing) a full colour message can be delivered to a publishers network, regardless of where they are - whether near a desktop PC/Internet or not.
A ClickThru CFA (Call For Action) is also included in the package price, which means you can direct the readers to an existing WAP order/feedback form, WAP site, or IVR integrated call back system.
The main differentiator with MarketingChaps.com is the focus on publishing to the mobile phone and a special opt-in process to qualify visual message compatibility, which is included as part of the broadcast service.
Surely it must be one of the simplest entries in to mobile marketing campaigns, using the second generation SMS technology of Visual Messaging?!
July 4th, 2007
This is more desktop web based, but as it’s related to the mobile web, thought I’d mention it here as well.
For a long time I’ve believed that Search Engines like Google can now index dynamic database driven sites. This is essentially still true, but for quite a while I’ve been wondering why Google was only indexing a handful of pages, on one of my sites.
Well XML Site Maps finally caught my eye and after much fuss trying to create an XML Site Map in the correct format and catch all the pages myself manually, I put one up.
Within 43 minutes, indexed pages had gone from 5 to 23!
Naturally I wrote a utility to automate this (if the site changes structure, the site map needs to update too right!).
I’m pleased to be able to offer this web service via one of my K2k Group sites, http://www.SuperSearchBar.com
It only costs £25 for 3 off monthly updates and you can pay via PayPal.
Turnaround is between 48 hours and 7 working days, depending on the workload.
It seems madness to have to index your own site for a search engine, but there you go!
In my case, it seems as if many of the problems stem from the repsonse time for your site to deliver said pages. The XML Site Map, as it’s pure text all in one place, you can see how it more efficient for search engine robots. Seems they don’t even have the patience to wait for 0.3 of a second before they get fed. Bless them.
That link again 
http://www.SuperSearchBar.com
June 25th, 2007
The Google Kettle has now been updated to allow for 10 bands of priced keywords.
This makes responding to Google Adword Auction price fluctuations easier as you fine tune your bids for maximum efficiency.
June 24th, 2007
A lot of people have high hopes for mobile marketing. There are even 2 associations and 3 more related ones.
But here’s your chance to become a statistic (whoopee) and have your say in what you think/feel/know will happen in the “real” world.
It will probably become controversial and help put some metrics to your own ESP and gut feelings.
Let the voting commence.
You can phone a friend if you want
Vote in Our Survey and have YOUR say
March 25th, 2007
Naively hoping there won’t be a deluge of free cheap sex aids appearing as responses (some chance), let me throw these questions out to you !
We have a survey running here.
I really hope you’ll take the time to vote!
Following is the premise of the answers. You might see where I’m going here, but let’s see if the voting substantiates it
1) Would you accept mobile phone messages IF (the big if) you were really interested in their content ?
2) How many of these really interesting messages would you tolerate per day ? 1? 3? 6? 12?
3) If you were offered a viewing subsidy, would you tolerate more per day? How many more? What subsidy would you want? (ie a subsidy could be £1 per view, or 200 free texts, or 1mb free browsing, free premium content, etc. etc.)
4) So bearing in mind all the above, would it not make sense to register with a trusted publisher, who knew what you were interested in, and send you below your limit per day? So if you really could trust this publisher, would you sign up - not to receive SPAM, but really to avoid it?
I’m not expecting the positives for this to be particularly high. Particularly (3) which is very much a consumer orientated panic incentive aimed at lower income brackets.
But I guess it all depends on how many things really interest you and whether you think there could be such a publisher (4) you can trust this much. But these people will start to exist - I am sure! They will have to!
I believe that these trusted entities will genuinely evolve and become accepted as the norm.
But I feel there is a real clincher as to messages that you would want to accept.
To know what that is - subscribe to my blog and stay tuned It might earn (or save) you millions…
Please use the Comments section below to support your vote.
Thank You for taking the survey!
(You can see the results so far from there too.)
March 20th, 2007
Test of dynamic content
[PeteSays] replaced[/PeteSays]
Here we go then
Maybe
March 19th, 2007
It’s hard to live beyond the reach (claws?) of the Google!
If it isn’t that you need better SEO search engine ranking “naturally”, you have to manage a budget to queue-jump up the page with a paid “next-to-search” ad box.
Like genuine search, there are many factors which determine the success of your adword adverts; the competition, your highest click-thru bid, the content on the landing page/site and how well your requested keywords match 1) your advert and 2) your landing site.
Couple that with the fact that you need to attract !) criticial mass of hits and 2) quality hits which produce sales.
All in all, it’s a complicated and fiddly process, which deserves all the help you can get. Enter the “KETTLE”.
You can make up your own acronym for KETTLE if you need to. Such as’
“Keyword Engine Total Timesaver Listing Executor”
But actually it just stands for kettle. You know the thing you use to make tea! Simple reason being with the time we saved using this ourselves, we can now do nothing but drink tea all day. Great! (Just joking - obviously we still work like a blue ass fly, but just not on Google adwords any more.)
The KETTLE is only in beta at the moment. It isn’t skinned (to look nice) and many functions are being added and refined on a weekly basis. But if you want to jump the queue and save a fortune, then let us know you want to sign up to the early-adopters program. You’ll save the £211.91 + VAT (£249 inc.) application cost and only pay the £84.26 + VAT (£99 inc.) PA license fee - which includes all free upgrades and SEO profile updates and 2 keyword strategy/competitor reports.
March 18th, 2007
Members get full access to all of the site content - articles, statistics, reports and file resources.
Please contact us for membership details. Email email@k2kgroup.com
Extract of the latest members content:
Who is losing money in mobile and why?
What are the secrets to WAP content and delivery?
What aren’t people saying about the Apple iPhone?
and much more….
March 16th, 2007
SMS SPAM and the mobile:
I don’t know if you’re old enough to remember the Fax machine? It started life as a great business communication tool, effectively letting you fax black and white flyers on-demand.
Then the spammers joined in and we all started getting faxes at home at 3am in the morning, with premium rate opt-out numbers. Fax paper wasn’t free either!
Technology was probably the main thing that has relinquished fax to the on-demand legal signature on forms, but spam certainly didn’t help.
Email obviously features heavily on our lives. So does SPAM. Figures are something like 60~80% of all email sent is SPAM. Business workers spend between 20~60 minutes per day dealing with SPAM.
Anti-SPAM solutions are trying, but at the end of the day, no-one can afford to loose legitimate fresh customers not in your white-list.
There are even some genuine customers who use Hotmail, Yahoo, Google and the other freebie, no commitment, no identity confirmation, email sign-up providers.
The real solution with email SPAM probably revolves somewhere around that a spammer almost never uses their own real email address. Maybe more about that later.
Any way back to the point….
To Be Continued.
March 15th, 2007
SMS Text Marketing
Marketing in their pockets!.
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March 15th, 2007
